A local, Romanian-Hungarian brand of producers from the Crișul Alb valley, Excelsior Association and PB2, Koros-Maros Alapitvany, was created and promoted.
The brand has a visual identity that includes traditional signs characteristic of the communities in the Crișul Alb valley, both from the Romanian and Hungarian side.
The brand is used free of charge by producers and makers of handicrafts in the target region. The brand and producers (minimum 10) were promoted by ensuring participation in Agromalim Expo Arad, as well as on the web pages of the partners.
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